Verified sustainability performance for hotels.
So the data you share with owners, lenders and OTAs stands up to scrutiny.
Independently verified by:
Hotels face growing demands to prove sustainability performance.
Owners, lenders, OTAs and regulators increasingly require evidence that stands up to review across reporting, financing, listings and compliance.
What matters now is not stated intent, but sustainability performance that can be shown, checked and relied on.
Hotels are being asked to show how sustainability plays out in daily operations, and to support that with defensible data.
And this is changing what sustainability verification needs to deliver…
How Tuu Verified | Hotels works.
We convert the operational data hotels already track into a verified KPI set and stakeholder-ready evidence, and designed for reuse across reporting, disclosure and partner requests.
What is verified
Activity data drawn directly from hotel operations
A defined set of sustainability KPIs covering core performance areas
Data that reflects how the hotel actually operates, not stated intent or policy
How it is reviewed
Each data point is checked against source documentation
Information is assessed for accuracy, traceability and consistency
All independently reviewed by HLB International
What this track covers
Energy, water, food, waste and employment performance
Verified KPIs suitable for owner reporting, lender review and OTA requirements
Verified outputs that can be reused across multiple external requests without rework
What it deliberately does not cover
Guest-facing sustainability marketing or brand storytelling
Emissions calculation or carbon footprint reporting
Labels or badges without underlying, traceable performance data
Your sustainability performance. Made visible.
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For owners and lenders
A single verified performance record showing what was measured, over what period, and how the hotel performed — independently reviewed.
One clear, defensible reference for owner reporting, financing and portfolio decisions.
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For platforms and partners
A controlled external profile showing verified status, reporting period and selected sustainability indicators.
Allows hotels to share checkable sustainability information without exposing sensitive data or creating a consumer eco-label.
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For external communications
Approved sustainability wording tied directly to verified data and the reporting period, with clear boundaries on what can and cannot be said.
Protects commercial teams from overstatement and reduces green-claims risk.
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Under audit and due diligence
A structured, traceable evidence trail linking sustainability indicators to source documents and verification conclusions.
Ensures sustainability performance remains defensible if scrutiny escalates.
Verified performance. Celebrated.
Once verified, hotels qualify for the Eco Stay Awards, transforming their verified sustainability achievements into marketing that inspires even more trust and visibility.
Each award includes ready-made marketing assets — guest-facing content, OTA copy, social media posts, and in-room materials — designed to turn verified progress into stories travellers actually care about.
Built on real data and independently judged, the 30 Awards reflect what makes your property unique across four categories…
Find out more abou the Eco Stay Awards.
Meet our partners.
