Share your sustainability wins. With confidence.

As a team of content strategists and journalists, we help hotels like yours stand out by telling compelling, data-driven stories that celebrate your eco-efforts. Without the fear of greenwashing.

  • How do you share your sustainability achievements without being accused of exaggeration or dishonesty?

  • What’s the best way to turn raw data into stories that resonate with guests and stakeholders?

  • Lacking the journalistic expertise and content strategy needed to tell authentic, engaging stories across multiple channels?

In today’s hospitality landscape, standing out for your sustainability initiatives is crucial—but the fear of greenwashing often leads to silence. This “green hushing” holds back hotels from celebrating their real eco-achievements. As sustainability becomes a key factor in guest loyalty and brand reputation, your team faces the challenge of confidently sharing your efforts without risking backlash or scrutiny.

That’s where Tuu comes in.

We help you tell your sustainability story authentically and effectively.

  • Data-backed storytelling: We act as investigative journalists, diving deep into your data and evidence to unearth the most compelling parts of your sustainability journey - putting people and impact front and centre.

  • Content strategy & production: From social media to guest communications, we create a custom content strategy that showcases your eco-efforts across channels.

  • Avoid greenwashing: By focusing on evidence and data-backed storytelling, we ensure your content is both credible and inspiring, helping you avoid the pitfalls of perceived greenwashing.

What we offer:

  • Bespoke content production: Multi-format editorial storytelling to elevate your hotel’s sustainability messaging across channels.

  • Guest-focused communications: Engage your guests with compelling eco-conscious content, from in-room collateral to digital guest experiences.

  • Strategic PR & advertising: We help position your hotel as a sustainability leader through targeted PR and advertising campaigns.

  • Comprehensive data support: No need to worry about making sense of the numbers. We analyse and translate your sustainability data into clear, actionable content that drives engagement among guests and stakeholders.

Ready to tell your hotel’s sustainability stories?

Let’s turn your data into compelling content that builds trust, drives bookings, and sets your hotel apart from the competition.