FOMO fuels overtourism, but JOMO inspires mindful, slow travel. Discover how destinations like Phuket embrace regeneration, transforming tourism into a sustainable, community-driven movement aligned with wellness and deeper connections.

Discover how the EU's Green Claims Directive (GCD) impacts hotels in Asia by combatting greenwashing and mandating verified sustainability claims and how Asian hotels can win traveller trust, meet global standards, and overcome sustainability challenges.