HBO’s hit series has turned this Thai island into the latest luxury travel sensation and a surge in visitors is already underway. But behind the glossy marketing, Koh Samui faces a deeper reckoning—one that could shape its future for decades to come.

Discover how sustainable hotels use nature-inspired design, passive cooling, and local craftsmanship to create eco-friendly, immersive guest experiences.

FOMO fuels overtourism, but JOMO inspires mindful, slow travel. Discover how destinations like Phuket embrace regeneration, transforming tourism into a sustainable, community-driven movement aligned with wellness and deeper connections.

Discover how the EU's Green Claims Directive (GCD) impacts hotels in Asia by combatting greenwashing and mandating verified sustainability claims and how Asian hotels can win traveller trust, meet global standards, and overcome sustainability challenges.